results returned from your search will be listed in a table. You can
view your keywords along with various statistics and sort by the
columns provided. Use these features to help you decide which keywords
will be the most cost-effective and relevant for your business or
service.
I. Keyword Match Type
The tool automatically produces results based on the broad match
variation of the keyword(s) entered. All views include a Match type
column. You can change the match type shown and add other keyword
matching variations directly to an ad group. However, changing the
match type via this column won't actually change the broad match
statistics shown, and is intended only to assist you in managing your
keyword list.
II. Keyword Tool Views
Show or hide columns in your Keyword Tool results with the Choose
columns to display drop-down menu. Each column shows estimated
performance statistics about the keyword results to help you pick the
best ones to add to your ad group. Available statistics are:
* Estimated Ad Position: Your ads' estimated position on Google
for these keywords
* Estimated Avg. CPC: Your ads' estimated average cost-per-click
(CPC) on Google for these keywords
* Advertiser Competition: The number of advertisers worldwide
bidding on each keyword relative to all keywords across Google
* Previous Month's Search Volume: The relative number of users who
searched for these keywords on Google
* Avg. Search Volume: The average monthly search volume on Google
for each keyword over a recent 12-month period
* Search Volume Trends: Fluctuations in Google search volume for
each keyword over a recent twelve-month period
* Highest Volume Occurred In: The month that each keyword received
the highest Google search volume within a recent 12-month period
* Status: The predicted status of each keyword, i.e., whether a
keyword will be Active or Inactive for search.
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