optimize their campaigns - but which is also very useful for AdSense
publishers. It's recently been updated in a number of ways - one of
which is that you no longer need an AdWords account to access it.
There are two types of keyword searches.
1.Keyword Variations
The tool lets you generate variations of keywords from your best
performing keywords. You also have the option of manually typing in
keywords. This seems to replace the old 'suggestion' tool that was
incorporated into the tool for estimating traffic when you add new
keywords to your ad group.
How to Use:
1. In the field provided, enter terms describing your website. Make
sure that you enter only one word or phrase per line. For example, if
your site related making money, you might enter the terms:
make money online
make money
making money
2. Leave Use synonyms checked to get the widest range of keyword
results. If you uncheck the box, the Keyword Tool will only give
results that contain at least one of the terms you entered.
3. Click Filter my results to restrict the keyword ideas that the
tool generates.
4. Click Get Keyword Ideas. The results will be organized in order
of relevance to the terms you entered
5. Show or hide columns in the statistics table for each group with
the Choose columns to display drop-down menu.
6. If you show the Estimated Ad Position or Estimated Avg. CPC
columns, a field labeled Calculate estimates using a different maximum
CPC bid will appear. If you leave the field blank, the estimates in
these two columns will be based on the maximum cost-per-click (CPC)
bid. To see how the estimates change, enter a different maximum CPC
and click Recalculate.
7. Use the drop-down menu in the Match Type column if you'd like to
change the match type for all your keyword results. The keywords are a
broad match by default.
8. Click Add next to a particular keyword to move it to the keyword
list in the shaded box. Use the drop-down menu next to Add if you'd
like to change a keyword's match type first. Keywords already in your
ad group will be marked, and you won't be able to move them.
9. Click Add your own keywords to expand a field and add any more
keywords that you think of. Click Add to List when you're done.
10. Click Get more related keywords to generate additional keyword
ideas based on the keywords you selected for your ad group. This
feature is a useful way to refine your original Keyword Tool results.
11. Download keywords by clicking text, .csv (for excel), or .csv.
12. Click Save to a different ad group if you'd like to save your
keywords to a different ad group than the one from which you accessed
the tool. Choose your preferred campaign and ad group from the
drop-down menus.
13. Click Estimate Search Traffic to see traffic estimates for the
keyword list you've built.
* Click delete next to any keywords you no longer want.
* Click Save Changes at the bottom of the page when you're
happy with your keyword list.
* Your new keywords will be lost if you click Cancel. We
recommend that you not click Estimate Search Traffic until you've
finished building your keyword list.
14. If you didn't go to the Estimate Search Traffic page, save your
keywords by clicking Save to Ad Group in the shaded box.
2. Site Related Keywords
The other option is to look at site-related keywords. This one's
interesting. You can sort by keywords, keyword popularity and cost and
position estimates. When you choose keyword popularity, you get a list
of suggested keywords along with the estimated competition and search
volume. This list of keywords is generated from words that appear on
the URL which you supply.
How to Use:
1. Enter the full URL of a webpage in the field provided.
2. Check Include other pages on my site linked from this URL if
you'd like the Keyword Tool to evaluate other webpages with the same
domain that are one link away from the URL. For instance,
www.mysite.com/apples has the same domain as www.mysite.com/oranges.
3. Click Or, enter your own text in the box below (optional) if
you'd like to enter your own text rather than use a URL.
4. Click Filter my results to restrict the keyword ideas that the
tool generates.
5. Click Get Keyword Ideas. The results will be organized into
groups of related terms. The group most relevant to the webpage you
entered will appear first.
6. Follow steps 6 - 15 at the top of the page.
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