important to me. For over 30 years, we had shared food and drink,
baseball games, our kids soccer events and much laughter.
At his funeral, I stood at the back of the parlor hall and watched
dozens of his friends pay their last respects to his family. There
were many hugs, gentle kisses, warm handshakes and, of course, a flood
of tears. As all those people were expressing their genuine
condolences to the bereaved family, it occurred to me that I was
probably the most important person in the room right then. Not in an
arrogant or presumptuous sense… but in a practical one.
You see, in addition to our friendship I was also his life insurance
agent. It wasn't easy because, like so many naive individuals, he
resisted each time I approached him about the subject. Like many
well-meaning, caring, loving husbands and fathers… he didn't want to
talk about it. Not for a long time anyway. But, I didn't give up
because I've witnessed dozens of unexpected deaths that without the
benefit of life insurance would have devastated families and
businesses.
Because I cared so much for him and his family, I pursued until
finally - at long last - the $1,000,000 policy was put into effect.
And so… there I was in the back of the room. And, when it was my turn
to gently kiss his grieving spouse and warmly hug his kids, I didn't
just express my sorrow… I reminded them that in a matter of days a
great deal of money was going to be available for them to secure their
lifestyle for the rest of their lives.
The power of life insurance is truly awesome! What a shame most people
don't understand or appreciate its value. And what a bigger shame it
is for these same naive people to make fun of or even ridicule life
insurance agents. The reality of death cannot be denied. Yet, under
normal circumstances the prediction of any one particular death is
impossible. This is why life insurance is based on the principle of
large numbers. There is a science of prediction based on the
similarity of statistically large groups of people. Without this
ability to predict the larger scale version of death, it would be
impossible to buy a life insurance policy for a reasonable price. And
yet, our individual deaths will undeniably and irrevocably occur.
For most of us, the death of a loved one or a business partner is
cause for financial concern. Either the loss of family income is
potentially devastating or the intrinsic commercial value is almost
impossible to replace. In most instances, the tax-free death proceeds
from a life insurance policy can greatly reduce the financial pain
and, perhaps, even remove it completely. Life insurance is the most
misunderstood financial asset anyone could own. Yet, it should be the
cornerstone of every financial plan. Without the tax-free proceeds of
a life insurance policy most financial plans will crumble in only a
matter of time.
This article will not venture into the turf of product types. We'll
save the classic "buy term and invest the difference" argument for a
later presentation. In the meantime, I'll leave you with this thought.
I have delivered in excess of 15 million dollars of tax-free life
insurance proceeds over the past 25 years. Children have completed
their education because of this… mortgages have been paid off because
of this… businesses with hundreds of employees have survived because
of this. At no time … ever … did anyone who accepted their tax-free
check ask me what type of policy it came from. They simply didn't
care… and why should they? The death proceeds from a life insurance
policy is the greatest gift anyone could leave to a loved one.
So, the next time a life insurance agent wants to discuss life
insurance with you… for heavens sake listen up! That agent could
become the most important person in the room when your loved ones are
grieving your demise. Make sure that agent can deliver what your
family is going to need the most because you can no longer provide it
for them
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