only will it assist you in visualizing your strategy, but it will also
give you an organized approach to achieving your goals. Your plan will
be used as a step by step guide to assist you in accomplishing your
goals. Without a solid plan of action, you won't have any direction.
You'll travel in circles and ultimately never reach your goals. Your
strategic plan should include all of the following:
Summary
Your summary will completely summarize your entire strategy from start
to finish.
Objectives
Your objectives will consist of a description of what you will be
promoting, and exactly what you want to accomplish.
Marketing Plan
Your marketing plan should consist of all of the following:
* Identify your target market: If the product or service doesn't
have a market, you definitely won't be successful. You must identify
who your customers will be to determine whether or not there will be
an interest in what you're offering.
* How do you plan to advertise?: Although setting up a web site is
an essential part of your advertising plan, it is only the first step.
You must develop an advertising plan that will drive a continuous
stream of targeted traffic to you web site. Developing a strategic
plan will provide you with a road map to achieving your dreams. Plan
each step very carefully and fully research your options. Plan your
work then work your plan and you'll be well on your way to achieving
your goals.
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